Bunchrides
Bunchrides
Bunchrides
Bunchrides
Redesigning a mobile platform to better connect like-minded cyclists
Redesigning a mobile platform to better connect like-minded cyclists
Redesigning a mobile platform to better connect like-minded cyclists
Redesigning a mobile platform to better connect like-minded cyclists
How can we better connect cyclists of similar interests and riding levels to meet and arrange group rides locally?
How can we better connect cyclists of similar interests and riding levels to meet and arrange group rides locally?
How can we better connect cyclists of similar interests and riding levels to meet and arrange group rides locally?
How can we better connect cyclists of similar interests and riding levels to meet and arrange group rides locally?
Client
Client
Client
Bunchrides
Project Type
Project Type
Project Type
UI Design
UI Design
UI Design
My Role
My Role
My Role
Lead Designer
Timeline
Timeline
Timeline
Jan '21 - Aug '21
Jan '21 - Aug '21
Jan '21 - Aug '21
Team
Team
Team
Gemma Co - Lead Designer
Andrew Talati - Director & CEO
Sue Palmer - Brand Designer
Gemma Co - Lead Designer
Andrew Talati - Director & CEO
Sue Palmer - Brand Designer
Gemma Co - Lead Designer
Andrew Talati - Director & CEO
Sue Palmer - Brand Designer
Tools
Tools
Tools
Adobe XD
Figma
Confluence
The Problem
The Problem
The Problem
The Problem
A clunky legacy system due for a redesign
A clunky legacy system due for a redesign
A clunky legacy system due for a redesign
A clunky legacy system due for a redesign
Bunchrides was first launched in 2012 as a group cycling app designed to connect local cycling communities in Melbourne by making it easier to find and organise rides.
As the app uptake grew over the years, Bunchrides was due for a redesign in 2020. The legacy design was clunky and had a lot of usability issues.
Bunchrides was first launched in 2012 as a group cycling app designed to connect local cycling communities in Melbourne by making it easier to find and organise rides.
As the app uptake grew over the years, Bunchrides was due for a redesign in 2020. The legacy design was clunky and had a lot of usability issues.
Bunchrides was first launched in 2012 as a group cycling app designed to connect local cycling communities in Melbourne by making it easier to find and organise rides.
As the app uptake grew over the years, Bunchrides was due for a redesign in 2020. The legacy design was clunky and had a lot of usability issues.
Bunchrides was first launched in 2012 as a group cycling app designed to connect local cycling communities in Melbourne by making it easier to find and organise rides.
As the app uptake grew over the years, Bunchrides was due for a redesign in 2020. The legacy design was clunky and had a lot of usability issues.
How can we better connect cyclists of similar interests and riding levels to meet and arrange group rides locally?
"
"
"
"
What we discovered isn’t working currently
What we discovered isn’t working currently
What we discovered isn’t working currently
What we discovered isn’t working currently
Outdated look and feel affecting app uptake
Outdated look and feel affecting app uptake
Outdated look and feel affecting app uptake
Outdated look and feel affecting app uptake
The 2012 look and feel hasn't fared well in 2020, resulting in a decline in app usage and uptake. Users have mentioned that it feels cluttered and clunky.
The 2012 look and feel hasn't fared well in 2020, resulting in a decline in app usage and uptake. Users have mentioned that it feels cluttered and clunky.
The 2012 look and feel hasn't fared well in 2020, resulting in a decline in app usage and uptake. Users have mentioned that it feels cluttered and clunky.
The 2012 look and feel hasn't fared well in 2020, resulting in a decline in app usage and uptake. Users have mentioned that it feels cluttered and clunky.
Too many redundant steps to get to user goals
Too many redundant steps to get to user goals
Too many redundant steps to get to user goals
Too many redundant steps to get to user goals
To create or find a ride for example, users have to go through multiple screens of questions which can be consolidated into one screen.
To create or find a ride for example, users have to go through multiple screens of questions which can be consolidated into one screen.
To create or find a ride for example, users have to go through multiple screens of questions which can be consolidated into one screen.
To create or find a ride for example, users have to go through multiple screens of questions which can be consolidated into one screen.
With a tight budget, timelines, and working within a startup environment, three questions were in mind:
With a tight budget, timelines, and working within a startup environment, three questions were in mind:
With a tight budget, timelines, and working within a startup environment, three questions were in mind:
With a tight budget, timelines, and working within a startup environment, three questions were in mind:
How do we complete this rework with the least amount of development effort possible?
How do we complete this rework with the least amount of development effort possible?
How do we complete this rework with the least amount of development effort possible?
How do we complete this rework with the least amount of development effort possible?
How can we best utilise past interaction patterns into a new environment?
How can we best utilise past interaction patterns into a new environment?
How can we best utilise past interaction patterns into a new environment?
How can we best utilise past interaction patterns into a new environment?
What's the least we can do to bring the brand back to life?
What's the least we can do to bring the brand back to life?
What's the least we can do to bring the brand back to life?
What's the least we can do to bring the brand back to life?
To learn more about this redesign…
To learn more about this redesign…
To learn more about this redesign…
To learn more…
Reach out at chels.h.design@gmail.com
Reach out at chels.h.design@gmail.com
Reach out at chels.h.design@gmail.com
Reach out at chels.h.design@gmail.com
View other projects
View other projects
View other projects
View other projects
If you think we'll work well together or you're interested in staying in touch…🫣
let's stay connect
ed
My inbox is always open to any collaborations and opportunities for work, but also for general chats on all things design, film, and music.
In fact, if you’re looking for a safe space to trade guilty pleasure music and film recommendations, then look no further....
Reach out, say hi, and I’ll get back to you soon! Promise.
If you think we'll work well together or you're interested in staying in touch…🫣
let's stay connect
ed
My inbox is always open to any collaborations and opportunities for work, but also for general chats on all things design, film, and music.
In fact, if you’re looking for a safe space to trade guilty pleasure music and film recommendations, then look no further....
Reach out, say hi, and I’ll get back to you soon! Promise.
If you think we'll work well together or you're interested in staying in touch…🫣
let's stay connect
ed
My inbox is always open to any collaborations and opportunities for work, but also for general chats on all things design, film, and music.
In fact, if you’re looking for a safe space to trade guilty pleasure music and film recommendations, then look no further....
Reach out, say hi, and I’ll get back to you soon! Promise.
If you think we'll work well together or you're interested in staying in touch…🫣
let's stay connected
My inbox is always open to any collaborations and opportunities for work, but also for general chats on all things design, film, and music.
In fact, if you’re looking for a safe space to trade guilty pleasure music and film recommendations, then look no further....
Reach out, say hi, and I’ll get back to you soon! Promise.
designed and built by Chelsea Hendra on Framer 🦦
designed and built by Chelsea Hendra 🦦